Their Ways Are Not Our Own

The Participation Age has converged with our messed up economy and is producing new approaches to connecting with people and building businesses.

Pomplamoose is a band. You probably haven't heard of them but millions of people have watched their videos on YouTube. The YouTube content ad network shares revenue with the band. About 100,000 people paid for and downloaded their MP3s last year. They have no record contract. They don't want one.

What does this have to do with Bigfish? With you? Beyond the inspiration quotient it serves to illustrate the potential of dreams in the Participation Age. Technology enables the band's creativity. An online music licensing service tears down legal barriers. A simple alliance with a search engine seeking content to grow their audience gives them a platform. And the no cost distribution channel of social media allows this young couple to make a great living doing what they love.

Oh yeah, what does that mean for you? Maybe the business that you want to build or the organization that you want to grow should consider how the cultural, business and technology changes that power Pomplamoose can empower you to reach your goals. The old ways are no longer effective. Besides who wants to hang out in the music store clearance rack when the real money is on iTunes?

I'm Tim. Talk to me on Twitter @timbigfish