Apple has taken a beating in the tech blogosphere for its recent release, the iPad. And, that may be all that you really need to know - because the tech blogosphere isn’t who the product was designed for.
It was designed for “them”. We all know them. They are like the 3rd world country citizen whose first telecommunications experience is a cell phone. They never knew the pleasure of a rotary dial, a knotted phone cord, or a pay phone. When the tech convergence reached them it was hands-free. No wires.
Likewise, the them I refer to now is not the multi-tasking web developer, funky graphic designer, titan of the spreadsheet, or master of the network domain. It is the man or woman who thinks Facebook is the Internet. And, when that’s not the answer then just about anything else online will do. They want to tweet, share pictures, check email, and watch TV with their Slingbox App. And, they want to look cool doing it; whether on the couch or at the coffee shop.
But pencil-necked, geeky friends of mine need not be frustrated. This is all good. Anything that acclimates your customer’s customer to the Internet moves them one step closer to being a visitor to your client’s web site, user of your iPhone app, or player of that killer Xbox game you’re working on. And then the them becomes one of us. Except cooler and without carpal tunnel syndrome.
Want to talk about how to get your business or idea in front of them? Follow me www.twitter.com/timbigfish or visit my company Facebook Fan Page http://facebook.gobigfishgo.com/
Five and One for 2010
The last decade brought a significant shift in the way that brands communicate with their prospects and customers. Consumers invited brands into their lives in ways no one could have imagined and they intend to maintain this new paradigm.
Indeed, 42% of all online adults and over half of youth surveyed by Forrester have expressed a continued desire to interact with brands in social media. That’s right! In the age of TiVO ad skipping and anti-spam technology, your customer said
“Go ahead. Tell me your story. Let’s be friends. I’ll introduce you to some of mine. But, I get to choose when and where.”
"When and where" manifest as these 5 things:
1. Mobile Everything – over 750 billion text messages were sent and more than 50,000 apps where created. And, that was last year alone. All of this in the name of being connected. Customers are surfing in carpool lines, prospects are texting during business meetings, and they’re all willing to let you in.
2.Twitter – some brands connected to hundred others to dare I say thousands even millions of prospects, fans, and customers 140 characters at a time. Nothing much was said, but some sweet offers were made (i.e. JetBlue unlimited airfare deal). Meanwhile, what we learned about one another through the trivial initiated the bond needed for meaningful dialogue.
3. YouTube – if you’re a young male adult Axe for Men has something just for you. But, not on their web site. That’s old school. Visit their ‘channel’ for funny videos and product promotions. Then, pass the fun along to your friends. Oh, it’s not just for the kids. Over 1 million people visit YouTube everyday. Some just smell better than others.
4. Google – Einstein said, ‘never memorize anything that you can look up’. Wow! If he only knew. 1 trillion people ‘google’ each day and within seconds have contact information, promotional offers, product reviews, maps to locations, and if they are so inclined over 2 million results for the connection between energy and mass (e=MC2) alone.
5. Facebook – 350 million people use it and half of those folks use it every day. Some of the users are old enough to be your mother. Heck, some of them are. And, much of their time is spent letting friends know which products are their favorites. “I’m a fan…”
But you knew all of this didn’t you? Yet, you’re blowing it off because you think it’s silly to ‘tweet’. And, in and of it’s self you may be right. But, these are the rules to a quickly evolving game that you’ve been invited to play.
So, here's the 1 thing you need to do for positive results in 2010:
1. Create a Plan -- develop and implement a strategy to optimize these new platforms and consumer behaviors. It’s THE one thing you must do now. And, Bigfish has the know-how to do it. We call it the Starfish Strategy.
"Like?” Reach me www.twitter.com/timbigfish. Let's talk about it.
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