Perhaps you've decided to develop a customer relationship and business development strategy on a social media platform. You've embraced the idea of humanizing your brand. You've become conversational and promoted interaction between you and your prospects and customers. You're "all in"… on Facebook. And that's why you flinched.
A social media strategy is no more about a single platform than CRM is about software. It's beyond Facebook. Resolving to create a genuine dialogue between you and your customer is a brand lifestyle. It includes actively listening to their ideas, concerns and invention. It means being where they are so as to accommodate their on-demand desire for personalization. It's not easy. It is necessary.
A flinch in and of itself is a natural response to something unexpected or in anticipation of a painful event. Relax. The likelihood of Facebook "going away" any time soon is unlikely but the rumor of such an event is a reminder to have a broader plan. Here are a few building blocks for your strategy:
- Know what types of interactions your audience values.
- Decide what you expect from those interactions.
- Identify the platforms that best facilitate the objectives of you and your audience.
- Resolve to diversify your platform selection.
- Commit to a website that incorporates your platform selections but engages the user beyond a reliance on public networks.
And stop flinching.
Want details? Let's talk.
I'm tim@gobigfishgo.com, www.twitter.com/timbigfish or www.facebook.com/timcnicholson. You get the idea.
