He asked, "Won't these social plugins and sharing utilities seem out of place on our old web sites?" I couldn't help myself. The audience was nearly 70% female and a guy was asking what essentially was a fashion question. My response was this, "Ladies, should last year's dress keep you from rocking this season's cutest shoes?"
Sure, from a technical point-of-view the social web is about web parts that are easily identified by users and shared via APIs but the spirit of it is embracing the cultural shift toward participation and enabling users (not search algorithms) to determine what is relevant on the web.
The social web is not a fade but it may seem fashion forward to those from the Information Age. Still, having a web wardrobe that isn't "this season" is no reason to hide yourself in the closet. Develop a strategy for stepping out. In the meantime, accessorize your current site. There are plenty of affordable ways to do it. By the way, I hear that it starts with the shoes (or, the addthis utility).
Talk to me twitter.com/timbigfish
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