George, I Want to Play

They are five simple words, “George, I want to play.” The economy of words is priceless. And, in the Participation Age they are everything.

Here’s the deal. A Memphis radio sports talk show legend plays trivia with his listeners. He has one simple rule, tell him that you want to play the game or you don’t get to play. It’s serious fun (if there is such a thing) and it’s the only price for admission to the contest. Knowing this phrase is even more important than knowing the correct answer to his trivia question. For without knowing and practicing the rule the listener is ineligible. And, when you don’t play you can’t win.

Think about Internet marketing in the same terms. You have to participate if you want a chance to develop customer relationships. Today’s game is played in the social media realm on platforms like Facebook, Twitter, YouTube, and Flickr. You’ll need a plan if you want to succeed. That’s where we come in.

At Bigfish, we implement Internet marketing tactics via the Starfish Strategy. Our plan integrates social media with search engine marketing. It initiates conversation with your prospects and customers in venues of their preference. Its objective is to move the participant to your web site for an extended conversation about your brand. And, ultimately create a chance for you to win.

Interested? Let’s talk about it. Find me at www.twitter.com/timbigfish. Just say, “Tim, I want to play.”