People or Search Engines?

Here's a little something to contemplate as you think about your relationships with customers, members or patients in 2011, "Do I believe that connections happen through search engines or people?"

It's easy enough to guess how we think connections happen. Look at any of the recent projects launched by Bigfish and you'll see people. Whether it's every kind of people on http://www.deltazeta.org/ , post from members and their friends at http://www.deltau.org/member, posts about wonderful people at www.facebook.com/iammemphispretty , or stories from people at http://www.mystorymybaptist.org/ where patients and community members can submit their own story and share it with others. Connections with people courtesy of Facebook social plugins as implemented by Bigfish.

Sure, the sites noted above are optimized for search. That's part of the traditional Internet business model, right? It's a construct owned by Google who most people believe knows websites better than anyone else. But the leader in search has to be concerned. While they know websites better than anyone they don't know people nearly as well as Facebook. And as people become better connected they become less reliant on search to tell them with whom they should connect.

Bigfish thinks that connections happen through people.

People on-the-go. People who use social networks. People who use websites. People who buy products and tell people about their experience. People who volunteer their time. People who donate money. People who know other people. People who want to connect with you.

Does your 2011 Strategy include people? Or are you still searching for something? Connect with me. I know some people who can help you.

Write me tim@gobigfishgo.com, be my friend at www.facebook.com/timcnicholson or find me on Twitter at www.twitter.com/timbigfish