In an on-the-go world where apps own every conversation and Facebook is the Internet, you have a website that might best be described as a brochure. Guess what? Your website is dead.
It’s dead to me. And it’s dead to anyone else who might happen to browse by it on the way to a site that enables interaction with brand representatives and the community of others who enjoy spending time there.
You know interaction, right?
It’s that thing you do every time you share content, click a like button, leave a comment, upload a photo or subscribe to a dynamic stream of content that engages and informs you. It’s a social experience. It takes place on a social website.
When you’re on a social website, you’re somebody. You’re a person with an opinion that might influence product development. You’re somebody with a network of friends and your opinion means everything to them. And the brand knows it.
Sure, you still like to read and learn on a website but you also you have something to say. You’re a social person. And any website that doesn’t know that is, well, dead.
Want to talk about it? Use the comment feature below. I’m trying to be more social.
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