The Shift: Facebook Wins.

Are you a business owner or organizational leader who still wonders how seriously to be taking Facebook? Are you still doubtful that is changing the way people use the web? Well, wake up. CNNMoney.com reports that Facebook was the top web site for the week ending March 13th surpassing even the mighty Google. It won’t be their last week at the top.

The numbers don't lie. But here’s the big part that most people will overlook:

Web users want to participate. Contribute their thoughts and ideas. They want information from their peers. They trust them even more than they trust a Google
search. Of course you know that means taking some risk if you’re a management or board level type from the Information Age. For them most web sites are transaction” and “information” oriented. They get that. But now, it’s “Participation”. And that is something the decision making demographic wrestles with.

The easy part of a web strategy is the technology. Even the design is simple enough. The challenging part will be the readiness of or the degree to which the executive and board level want to embrace the cultural shift.

I speak to that in the intro and conclusion of our new ebook. You can download it here. But, maybe we need a good old fashion in-person conversation. After all, this whole "transparency" thing is new to a lot of us and tweeting it just isn't natural. Yet.

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