My friend Jimmy Reed is a realtor by trade. He and Jim Black are the co-owners of Marx-Bensdorf Realtors in Memphis. But, I think if he could have any job in the world it would be one of the following:
Official Memphis Cheerleader -- Jimmy Reed loves his home town. He knows the city and its suburbs like the back of his hand. Sometimes I think that he got into real estate so that he could spend his days touring the city with the people he calls 'clients' and just talk about the place he loves.
Cyclist -- Jimmy rides bikes. Not like you and I. More like Lance Armstrong. His firm even sponsors a racing team. But, that's not why I mention that here. I mention it because I think the idea of 'riding' is a neat metaphor for a recent manifestation in his business. Like all real estate firms his has been through the recent ringer of the 2008 market bust. However, unlike many who sat still or decided to ride quietly off into the sunset, Jimmy and his associates decided that the sun is actually rising on a new era. It might be different. It might be more digital than the past. But, with the right strategy (i.e. the Starfish Strategy by Bigfish) his firm could embrace the change and move toward the future of real estate. One wherein the customer would be recognized for what he or she knows and can gather on his or her own (smart). And, where the Internet would be embraced.
Visit http://www.marx-bensdorf.com/ to see the realization of this idea. Or, visit Bigfish at http://www.gobigfishgo.com/ and click on the Starfish Strategy ad.
It's inspirational really. Gutsy. Which do you choose? The sunset? Or, the sunrise?
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